IPTV Global growth is estimated to reach 50.5 million subscribers this year with revenues topping $12.2 billion, according to Multimedia Research Group (MRG). IPTV News says that IPTV services will reach 70 million subscribers in the next 4 years more than double the end-2009 total of 26 million. IPTV has made watching TV in the living room more dynamic with a more incredible user experience. The worldwide IPTV market has been growing at a rapid pace but this year the promise and potential for IPTV will really come forth, especially for Dreampark.
Dreampark has been celebrating the many successes that 2009 brought. Despite the recession that has gripped the world over the past year, in 2010 we plan to expand the company with new hires by 30% in order to meet the demands from existing customers and respond to new business opportunities.
Dreampark has seen a huge demand for its Next Generation Portal, scheduled for release in Q1 2010. The Next-Generation Portal Generator brings the Dreamgallery Middleware “What-You-See-Is-What-You-Get” graphical user interface to a new level giving operators full control of their TV portals for customization and regionalization. Allowing operators to see changes take effect in real time makes it easier than ever for them to create a business portal and push revenue generating opportunities to customers.
By 2014, IPTV penetration will be above 10% of TV households in 17 countries around the world, according to the report from IPTV News. At Dreampark, we’ll do our part by staying committed to being the most deployed IPTV Middleware in Europe.
In late October we attending IPTV Forum Eastern Europe. The IPTV World Series event had a special focus on Russia/CIS region and Quality of Experience issues. Dreampark was there to focus on its strength in Easten Europe and to show off our SVG and Portal Generator.
According to a recent Informa Telecoms & Media report on Eastern Europe, IPTV is emerging strongly in Central and Eastern Europe, as telcos in the region start to upgrade their broadband networks and think seriously about providing pay-TV services. Markets such as Croatia and Hungary already have three or more IPTV services in commercial operation, while Slovenia’s Telekom Slovenije recently passed 100,000 subscribers for its IPTV service ‘SiOL TV’, and continues to upgrade its network to fibre.
Dreampark continues to expand its presence and deployments in Eastern Europe in Latvia with LIVAS, Slovenia with TUS TELEKOM and Croatia with OiV in cooperation with CS Computer Systems.
Here is what else we were up to at the IPTV Forum Eastern Europe in Prague. You can also see what Ben Schwarz from VideoNet News thought about Dreampark’s demonstrations at the IPTV Forum EE here.
One of the tricky aspects for vendors providing TV portals in the digital TV industry is the fact that the technology that is developed and introduced to the market affects the various players in the chain, as well as the end customer, of course, who is portrayed in each and every one of us. Each time a new feature or service is contemplated for the TV middleware, numerous considerations are involved; technological feasibility, complexity and integration efforts, user demand for the specific service, and pricing strategies, just to name a few.
The technological hurdles are relatively easily resolved. Operator flexibility and performance are maximized by taking advantage of the powers of open standards, such as HTML and SVG (Scalable Vector Graphics), to give operators full control of their TV portals for customization and regionalization. The same thing applies for integration when working with a leading vendor, whose TV middleware is pre-integrated with a wide range of set-top boxes, video servers and CA/DRM systems. The most challenging factor remains: how to increase user adoption of new interactive services and willingness to pay for these services. In order for the new service to be appealing to the customer, it has to bring an added value, or a new type of entertainment that has not yet been introduced. Another important element is the ease in which the user can experiment with the service and start using it. Complicated menus or unclear instructions are bound to deter viewers from adopting new services.
Current standard offering as far as TV middleware is concerned, have gone a long way since the inception of digital TV, yet a lot of services remain underdeveloped and untapped. These include gaming applications, mobile PVR and more. Consider being able to exercise PVR control with mobile devices, giving you the possibility to use a web page or a mobile device to remotely control a PVR Set Top Box in your home. Additional appealing features are personal channel lists, start over functionality and more.
Advanced television and broadband video services will flourish and influence the next generation of entertainment applications only if enough consideration is given to user demands. After all, increasing customer willingness to pay for advanced television features and for a personalized TV experience will further drive the evolution of digital TV, and the operators’ incentive to invest in introducing these services.
IPTV users and those in the industry are gradually being introduced to new technology in television middleware. Images and texts have become equally important in delivering information over the internet and television. A new and improved experience in television viewing is available, promising users high standards of quality and even further opportunities for television portals.
Television subscribers aspire to use the best possible solutions available and operators can now offer the best performance and solution for their subscribers with SVG (Scalable Vector Graphics). SVG is a language for two-dimensional vector graphics which functions as codes of XML. Images are created and scaled to the size of the screen, which appear clearer and transmit faster without sacrificing the resolution of the image.
With such advanced developments, IPTV services are optimized in terms of speed and performance as files are smaller and the images can be adapted to fit relative to the size of the viewing screen. Such graphics allow for access to a broader group of users, such as those with strained vision, users of digital or mobile technologies, intricate internet business solutions and those in magazine or catalogue printing.
The Scalable Vector Graphics (SVG) technology has been implemented in Dreampark’s Dreamgallery™ middleware, for bringing the IPTV user a new level of experience. Dreampark announced full commitment to the SVG standard last year based on its ability to optimize the speed and performance of IPTV services. Dreampark’s SVG Client brings the following improvements to the Dreamgallery middleware software suite:
Crystal clear graphics and high quality user interface in HD resolution
Two to ten times faster and more responsive performance than the HTML client running on the same hardware
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