After deploying our middleware platform all around Europe, in Sweden, Norway, Ireland, Slovenia, Spain, Latvia, Scandinavia and Denmark, another Swedish broadband TV supplier has decided to adopt our Dreampark Dreamgallery™ middleware platform. Serverado chose Dreampark to replace the Swedish middleware provider called MultiVision, formerly Northport.
The Swedish TV company, Serverado AB, which provides its viewers with an open choice platform, has decided to replace its middleware with our Dreamgallery. Serverado customers can choose freely from the available contents offered, while enjoying our user-friendly and intuitive middleware. Serverado AB has signed with several content providers, enabling customers to choose freely from all of the available content it offers; this makes Serverado AB the supplier of a very wide range of contents through broadband TV here in Sweden. Serverado AB selected our Dreamgallery™ IPTV middleware solution, as their goal is to give the customers a user friendly platform with numerous features and advanced functionality.
For us here at Dreampark it is very clear why our middleware is a perfect fit for Serverado’s variety of contents, since both companies aspire to give TV consumers maximum flexibility in selecting content to watch. We hope to continue and bring the future TV experience to every home Serverado AB reaches. Our platform allows consumers to browse and search the content that interests them quickly and easily, conduct VOIP conversations, watch VOD and more.
We are confident that this partnership with Serverado AB will successfully achieve Serverado’s goal in delivering real user experience with our dynamic solution on their Open Choice platform. We hope that the work with a new company will bring new demands to our doors. By trying to fulfill market demands and consumer expectations our product evolves.
Taking a quick look around the Internet, from Twitter to blogs to sites like Television Without Pity, it’s clear that people love their TV. And second to wanting unlimited great content choices, they want to be able to find the content they want quickly and easily. The middleware’s job is to help users find what they are looking for quickly and easily.
First, the middleware needs to be proactive. Rather than waiting for the user to search for a specific program or topic, the middleware can incorporate recommendations and provide an attractive and engaging UI that captures the user’s interests and leads them to relevant content.
Second, middleware needs to be intuitive. Just as navigation on the computer and on websites with great design is natural and enjoyable, TV navigation should let users focus on what they want to watch rather than how to get to it.
Finally, middleware should be unobtrusive to the user. Everyone says they have great ease of usability, but the interface needs to be hardly noticeable to the subscribers to that they feel right at home when they sit down and begin browsing programs and channels. The user shouldn’t even think about navigating the interface as it works seamlessly to get them where they want to be. We believe there are no limits to what can be achieved and that middleware should be able to do anything that can be done on the web.
Keeping in mind that TV Middleware is constantly asked for increased functionality, it is also extremely important that there is a way for operators to extend the offering. At Dreampark for example, we aim to meet this challenge by combining our Dreamgallery Portal Generator, a web-based What-You-See-Is-What-You-Get editor with a Software Development Kit, a set of tools that place the control right at the Operators fingertips. Dreamgallery middleware is dynamic so it doesn’t compromise speed or flexibility. We know it is important for our middleware to remember the end user and for that reason we keep it simple and intuitive for them to use. This will make it possible to launch new features matching the above criteria with an aggressive time to market.
This blog was also posted on the Official IBC 2010 Blog by Video Net News (on twitter: @videonetnews) and can be viewed here.
Author: Bjorn Lang, CTO
As the CTO of Dreampark, Bjorn has extensive experience from 20+ IPTV and hybrid deployments throughout EMEA.
Dreamgallery™ middleware platform. Serverado chose Dreampark to replace the Swedish middleware provider called MultiVision, formerly Northport.